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Oxford Performing Arts Center
2023–2026
A three-year full-service partnership spanning digital advertising, content production, and marketing strategy across multiple seasons for Alabama's busiest stage. Managed a ~$200K annual ad budget across Meta and Google, producing weekly performance reporting alongside video, photo, and graphic design work in support of every program offering.
Services Provided
Full-service, across four fronts
Paid Ads
- Google, Meta, & Email
Creative & Content
- Photography
- Videography
- Graphic Design
- Copywriting
Tracking & Funnels
- Pixel & GTM Implementation
- Funnel Optimization
Strategy
- Content Strategy based on Company Values
- AI Agent Creation
- Business Process Automations
Results
The numbers behind the partnership
$6.5M+
Total ticket revenue during the engagement — driven by Meta + Google campaigns across 60+ shows per season, Oct 2023–Mar 2026.
$2,592,782
2025 ticket revenue — highest single year in venue history
64%
Revenue growth, pre-engagement baseline (2022) to 2025
98%
Revenue per show increase — $17,222 to $34,116 (2022 to 2025)
$1,096,308
Q1 2026 ticket revenue (January–March alone)
$477,501
Total ad spend managed — Meta + Google, full engagement period
97M+
Total Meta impressions delivered across all campaigns
478%
Social media reach increase over the engagement period
94
Concurrent campaigns at peak — active Meta + Google campaigns
2.88×
Google Ads ROAS — true purchase attribution across 41 campaigns
44×
Top campaign ROAS — Jamey Johnson, Meta (best single campaign)
$56,294
Hidden vendor markups uncovered & eliminated
$28,743
Average weekly client revenue — last 25 weeks of engagement
Media
Photos & stills
Video