Hi, I'm Eli Pruett.
I help fitness pros and wellness clinics gain clients with paid ads, tracking, and marketing systems — powered by high-converting content and creative.
Get in TouchA marketing operator with a health & fitness background
I'm a digital marketing specialist & media producer with a background in exercise science, clinical operations, and facilities management.
I studied kinesiology and business at UAB while working as a personal trainer. After graduating, I spent five years in clinical research and also taught anatomy for UAB's Biology Department. During that time, I became a NASM Certified Corrective Exercise Specialist and continued to coach on the side.
Somewhere along the way, I picked up a camera and started creating photos, videos, and marketing materials for sports teams, coaches, and non-profits in my network. That creative hobby turned into a viable commercial offer, and in 2022 I went all-in full time.
For the next couple of years I worked with clients across the Southeast — sports teams, coaches, clinics, and local businesses — running marketing that didn't just look good, but moved real numbers.
Then in 2023 I landed at the Oxford Performing Arts Center, a 1,200-seat venue in my hometown. What started as a one-off gig turned into a two-and-a-half-year engagement running the venue's entire digital marketing operation across Meta and Google.
The results:
I rebuilt their tracking from the ground up so every ad dollar could be traced to a real result. We doubled average revenue per show, broke single-season sales records year after year, and hit the highest-revenue season in the venue's history. By the end, they had the systems and infrastructure to bring advertising fully in-house — a transition I helped facilitate.
Now I'm bringing what I learned running six-figure campaigns back to the world I came from: health, fitness, and performance. I serve as the outsourced media and marketing department for wellness businesses.
I handle strategy, ads, and systems remotely for clients across the Southeast and beyond. For content, I deliver everything from on-site production (local) to remote post-production, repurposing, editing, content libraries, and AI-enhanced assets.
My photo and video skills give clients a real edge — whether I'm shooting new footage or turning existing material into high-performing creative. Remote capture sessions are available for clients nationwide.
If you run a med spa, clinic, gym, or wellness practice and you want more clients through paid ads, better tracking, and marketing that's built to convert — let's chat.
What I do
Paid Ads
Meta and Google. Setup, management, optimization, and transparent reporting — no hidden markups.
Tracking & Funnels
Pixel & conversion setup, GA4, call tracking, landing pages, attribution. Know exactly what's working.
Content & Creative
Ad creative, social content, campaign assets, and media production built to convert. On-site photo and video production, remote capture sessions, or repurposing of existing footage.
Systems & Strategy
Marketing audits, automation, email nurture sequences, dashboards, and campaign planning.
Case studies
Oxford Performing Arts Center
A three-year full-service marketing partnership — $6.5M in tracked revenue on a ~$200K annual ad budget.
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In-Vincible
Promotional concert film, social, and photography for this Michael Jackson tribute at OPAC.
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Leonid & Friends
Concert film, social edits, and photography documenting the band’s Nashville tour stop.
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Mandy Barnett
Concert film and artist pitch-deck film for the vocalist at the Opelika Center for the Performing Arts.
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Atlanta Pops Orchestra
Concert film, social, and photography for the Atlanta Pops across multiple Oxford performances.
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Menopause the Musical 2
Concert-film highlights and localized tour-stop ads for the show’s 2025 OPAC stop.
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Southern Girl Coffee
Branded photography for the coffee shop’s 2025 fall menu launch.
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Julio Barreto
Personal brand launch for the pianist and composer — website design, concert film, and photography.
View case study →ASIMPA Pipeline Services
A capabilities brand film and PM-appreciation piece — assets that helped land a multi-million-dollar MSA on delivery day.
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In-Form Sports
Short films, social, and photography covering 7v7 football tournaments across the Southeast.
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TripleThePerformance
A reusable content library — short films, motion graphics, and photography for scholarship recruitment.
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KRobertsK9
Vlog-style short films, social content, and photography for the K9 training team in Oxford, AL.
View case study →One point of contact, invested in your results
When you hire me, you're not getting a middleman or a rotating account manager — you're getting a single point of contact who's directly invested in your results. Agency-level capability in both strategy and creative execution, hands-on attention, and pricing you can actually see through. My success is tied to yours.
Want to work together?
Tell me a bit about your business and what you're looking for.
Or book a call: Schedule a time